Asst/Manager - Marketing
RESUME@CRESCENDOGLOBALSOLUTIONS.COM
OR CALL US- 9068496224
Eligibility:
MBA in marketing with 8-10 years of experience in FMCD, fashion, lifestyle,
brand marketing, retail, Home Furnishing etc.
JOB DESCRIPTION:
Lead the brand and communications strategy to build equity and drive customer acquisition, retention goals. Build brand awareness and sales promotion.
- Lead the
brand strategy workstream beginning from consumer insights to proposition development to build a strong brand. Develop the voice, tonality, and identity of the brand.
- Responsible for
end-to-end execution of campaigns from agency briefing and handling,
campaign execution and measurement: Creative, Media, digital, PR.
- Developing
strategies for non-performing stores
- New customer acquisition and increase market share in the segment.
- Planning and execution of all BTL and ATL activations nationally.
- Digital
marketing, SMS, Email marketing and alliances with third parties for cross-promotions and online campaigns.
- CRM- Loyalty and
Referral programs, and database marketing. Support execution of Customer
loyalty program.
- New Product &
store Launch planning
- Drive brand
consistency across marketing assets: Collateral planning/ POP
- Tracking
condensed information about competition and market trends.
- Vendor Management-
Sourcing, negotiating and developing new vendors.
- Coordinating with
internal stakeholder, sales, finance, operations, and store teams.
